How Storytelling Can Enhance Fundraising
Lynn Marie Croneberger (Bio Link)
Chief Development Officer, WAMU
Lauren Centrella (Bio Link)
Director of Development, WAMU
Key Takeaways:
- Storytelling paints a picture for people who may not experience your work firsthand
- Storytelling connects people with your organization or brand
- Storytelling makes donors more committed to your work
- Keep telling stories and enable your donors to make an impact
Additional Resources:
- WAMU 2020 Annual Report: https://static.wamu.org/d/about/WAMU_Annual-Report-2020.pdf
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